NEWS
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- news2026/04/01
- Heisei Kanko Holds 2026 New Employee Entrance Ceremony
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- news2026/01/09
- January 9, 2026
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- news2026/01/01
- January 1, 2026 Happy New Year
About HEISEI KANKOU Co., Ltd.

HEISEI-ism.
It is our origin,
and our pride.
Heisei-ism was born at a time when our company still had only
a small number of stores, and the president and executives each
carried multiple roles. Over the course of an entire year,
all employees shared their thoughts, exchanged ideas, and held
countless discussions. Through that process, Heisei-ism came to life.
Built on three pillars—Vision, Mission, and Value—each word reflects
the heartfelt beliefs of Heisei Kanko, a company that has always held true to
the idea that people are the heart of a company. This philosophy was not
handed down from the top. It was created by our employees, with their
own hands, and has been carefully nurtured ever since. Heisei-ism is our origin. And it is our pride.
Vision

A Company Chosen by Everyone
We strive to be a company that everyone involved with us—our customers, local communities, employees and their families, business partners, and future generations—feels glad to have chosen.
We value our gratitude toward every person we encounter, and we build trust with sincerity and a spirit of enjoyment. We are committed to creating an environment where people can work and make use of our services with peace of mind, and to being a company that our employees can proudly speak of even to the people most important to them.
This is our ideal vision, and the reason we remain a company that always puts people first.
Mission
Toy Box Company with
Dream and Emotion
- We are toy box company with dream and emotion packed
with WAKU2andsurprise - We shall do our utmost effort to pursue dreamandemotionfor
customers, local community and our staffs through WAKU2andsurprisesuch as “You never know what will pop up when”. - Thedreamandemotionwhich we pursue was born from a baton relayconnecting people, and it is never created by single person.
- We shall be aware of the need for suchpeace of mindlike soft cushion enveloping toy box and cherish it.

WAKU2
- WAKU2 is “you never know what will happen next” “expectation of happiness”
- We shall strive to create spaces to always let customers to enjoy excitement, WAKU2.
- We shall take the role of a stage director to create a sense of excitement deliberately.
Surprise
- The “surprise” is “an unexpected event that greatly exceeds expectations”.
- The surprise for customers is “extraordinariness” in various services and customer support.
- We shall act consciously to provide surprise that always exceeds expectations of customers, local community and staffs.
Dream
- The “dream” is “something we desperately wish for.”
- We would like to be a dream maker to let customers, local community and staffs to pursue “dream” and make “dream” come true.
Emotion
- The “emotion” is “a state of being captivated by encountering something wonderful”.
- We are playing the role as a provider of stages or venues to impress customers, local community and staffs.

Peace of Mind
- The “peace of mind” is “a state of peace and tranquility in the heart”.
- The peace of mind comes from trust between customers and staffs, and among staffs.
- We shall strive every day to be considerate and always be sincere to customers and staffs for the purpose of building a trusted relationship.

Connection between Individuals
- The “connection between individuals is “a bond between people born from every encounter” such as that between customers and staffs, that among staffs and that between staffs and collaborating companies.
- The connection between individuals can only be born when we treasure and cherish every encounter.
- We shall continue to be grateful for encounters, value connections between people and pursue dream and emotion for various team works.
Value

First of all, each staff should be an entertainer possessing fresh idea and passion in order to be “Toy Box Company with Dream and Emotion”. This is our common values.
Four “values” is the standards of conduct which we value in carrying out the mission.
All of our staffs shall break free from common sense and old habits, be not afraid of making mistakes, and continuously challenge ourselves with a positive attitude in order to convey as many joy and emotions as possible to the world.
Blazingly Fast Speed Liberal Company
- We shall continue to be “Blazingly Fast Speed Company” which is “always one step ahead” and “catches up
with others and then overtakes them”. - We have realized blazingly fast speed decision makings and implementation by providing freedom to our staffs
through “delegation of authority”. - We shall continue to value “trying it out first” before kicking around various ideas.

Everyday School Festival
- We shall enjoy our job always feeling the joy of creating things together like a school festival.
- We believe that energy and motivation generated from “easygoing” and “momentum” is what will produce good result.
Pursuit of Commercial Rationalism
- We shall push forward rationality as business according to our own standards thinking outside the boxes of common sense and old habits.
- We think that a new value will be generated from combination of imitations and we shall put such creative imitations in practice.
Evolution, Revolution
- We shall continuously evolve without any day break.
- We believe the an innovation will be eventually born through continuously evolving and we would like to be a revolutionary in
the industry and an innovator in the local community.

Corporate information
Corporate profile
| Corporate name | HEISEI KANKOU Co., Ltd. |
|---|---|
| Establishment | January 8, 1989 |
| Representative Director | Representative Director and President, Mr. Shoichi Higashino |
| Capital | JPY 30 million |
| Description of business | Pachinko business, real estate business, aircraft leasing business |
| Our banks | ・Gifu Shoko Shinyo Kumiai ・Daishi Hokuetsu Bank, Ltd. ・The Ogaki Kyoritsu Bank, Ltd. ・Tono Shinkin Bank ・The Juroku Bank, Ltd. ・Sumitomo Mitsui Banking Corporation ・Mizuho Bank, Ltd. ・Risona Bank, Limited |

- ■Head office
- Takaramachi 2-39-1, Tajimi City, Gifu Prefecture 507-0054 JAPAN
TEL:0572-25-8878 FAX:0572-25-4848
Toll-free number:0120-528-287
E-mail address:info@heiseikankou.com

- ■Nagoya office
- Ushijimacho 6-1, Nishi-ku, Nagoya City, Aichi Prefecture 451-6040
NAGOYA LUCENT TOWER 40F
TEL: 052-569-4818
Facimile: 052-569-4819
History

| January 1989 | Establishment of HEISEI KANKOU Limited Liability Company |
|---|---|
| December 1990 | Opened Parlor King Kani Store (Kani City, Gifu Prefecture) |
| April 1996 | Opened Parlor King West Kani Store (Kani City, Gifu Prefecture) |
| December 1997 | Opened Parlor King APiTA Nakatsugawa Store (Nakatsugawa City, Gifu Prefecture) |
| August 1998 | Opened K’s Amista Galleria APiTA Chiryu Store (Chiryu City, Aichi Prefecture) |
| September 1999 | Opened Sales Division (Tajimi City, Gifu Prefecture) |
| September 2000 | HEISEI KANKOU Co., Ltd. Organizational change |
| December 2000 | Expanded Parlor King Kani Store |
| December 2002 | Opened Parlor King Toki Store (Toki City, Gifu Prefecture) |
| December 2002 | Opened KEIZ APiTA Igaueno Store (Iga City, Mie Prefecture) |
| April 2003 | Opened KEIZ Owariasahi Store (Owariasahi City, Aichi Prefecture) |
| April 2004 | Opened HEISEI KANKOU Sapporo Building |
| July 2004 | Opened KEIZ Sapporo-ekimae Store (in front of JR Sapporo Station) |
| December 2004 | Opened KEIZ Minato Store (Minato-ku, Nagoya City) |
| December 2004 | Opened DONKEY Tanukikoji Store (Sapporo City) |
| April 2005 | Opened Parlor King Tajimi Store (Tajimi City, Gifu Prefecture) |
| December 2005 | Opened KEIZ Konan Store (Konan City, Aichi Prefecture) |
| December 2005 | Head office relocation (from Kani City, Gifu Prefecture to Tajimi City, Gifu Prefecture) |
| April 2006 | Opened KEIZ Gifu Rokujyo Store (Gifu City, Gifu Prefecture) |
| August 2007 | Opened Galleria APiTA Chiryu Store (Chiryu City, Aichi Prefecture) |
| December 2007 | Opened Mino Inter Store (Mino City, Gifu Prefecture) |
| April 2009 | Opened RAZOWALK Kai Futaba Store (Kai City, Yamanashi Prefecture) |
| June 2009 | Opened Shinkoenji Store (Suginami-ku, Tokyo) |
| August 2009 | Opened La Park Kanazawa Store (Kanazawa City, Ishikawa Prefectrue) |
| April 2010 | Opened Odaka Store (Midori-ku, Nagoya City) |
| November 2010 | Changed store name from DONKEY Tanukikoji Store to KEIZ Tanukikoji Store |
| January 2011 | Fusako Higashino became Chairman (current position) from President, Shoichi Higashino became President (current position) from Senior Managing Director, Tatsuhiko Higashino became Senior Managing Director (current position) from Managing Director |
|---|---|
| October 2011 | KEIZ Galleria APiTA Chiryu Store (Chiryu City, Aichi Prefecture) Increased machines from 468 to 701 |
| October 2011 | KEIZ Mino Inter Store (Mino City, Gifu Prefecture) Increased machines from 648 to 715 |
| April 2012 | Tajimi Store (Tajimi City, Gifu Prefecture) Changed store name from KING to KEIZ and increased machines |
| July 2012 | Toki Store (Toki City, Gifu Prefecture) Changed store name from KING to KEIZ |
| December 2012 | Opened KEIZ Takaoka Store (Takaoka City, Toyama Prefecture) |
| December 2012 | KEIZ Gifu Rokujyo Store (Gifu City, Gifu Prefecture) Increased machines from 1008 to 1042 |
| August 2013 | KEIZ Owariasahi Store (Owariasahi City, Aichi Prececture) Increased machines from 828 to 1200 |
| December 2013 | Opened KEIZ Toyama Tanaka Store (Toyama City, Toyama Prefecture) |
| April 2014 | Opened SLOT KEIZ Minato Store (Minato-ku, Nagoya City) |
| December 2015 | KEIZ Nakagawa Unga Store (Nakagawa-ku, Nagoya City) |
| September 2016 | Combied SLOT KEIZ Minato Store and KEIZ Minato Store (Minato-ku, Nagoya City) (single store operation) |
| December 2016 | Opened KEIZ Matsumoto Store (Matsumoto City, Nagano Prefecture) |
| December 2017 | Opened KEIZ Teine Store (Sapporo City Hokkaido) |
| April 2018 | KEIZ Konan Store (Konan City, Aichi Prefecture) Increased machines from 746 to 1001 |
| April 2019 | Kani Store (Kani City, Gifu Prefecture) Changed store name form KING to KEIZ |
| August 2023 | Opened Nagoya Office |
| December 2023 | Opened GRAND G-ONE Koka Minakuchi Store (Koka City, Shiga Prefecture) |
| June 2024 | Acquired all shares of Kyoei Co., Ltd. |
| August 2024 | Opened KEIZ Moriyama Store in Moriyama Ward, Nagoya City. |
| March 2025 | Merged with Kyoei Co., Ltd. through an absorption-type merger. |
| August 2025 | Opened KEIZ Koka Minakuchi Store in Koka City, Shiga Prefecture. |
| April 2026 | Increased the number of machines at KEIZ Odaka Store in Midori Ward, Nagoya City, from 1,008 to 1,114. |
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![HEISEI KANKOU-ism[vision of the future]](img/index/about-btn-vision_off.png)
![HEISEI KANKOU-ism[mission]](img/index/about-btn-mission_off.png)
![HEISEI KANKOU-ism[standards of conduct]](img/index/about-btn-value_off.png)



